Propcision is a property research and analytics firm.

We identify real estate opportunities offering the highest potential return on investment.

We work with financial firms, institutional investors, and property developers.

In the Press

Propcision's proprietary valuation engine seamlessly values large portfolios of residential properties and computes key fundamentals such as current market value and rental yield as well as forecasting capital and yield growth.

Our technology is used to identify real estate opportunities offering the highest potential return on investment.

Machine learning algorithms monitor market activity and key parameters to derive correlations and behavioural patterns. Our valuation processes easily detect real estate opportunities based on a variety of indicators, such as fair market value, rental income, capital growth, and potential yield growth.

Propcision uses its research, analytics, and technology to work with financial institutions and institutional investors in real estate acquisitions.

Services range from partnerships in real estate acquisition, generation of custom reports, data feeds, bulk valuation of residential portfolios, research, and consultancy services.

For full description of What We Do, see Our Services

The Power of Propcision

Get a glimpse of the Power of Propcision through our FREE tools

Download the Free Propcision Add-on for Rightmove and see Propcision's fair market asking price for property for sale in London along with estimated rental yield, airbnb income, and other key indicators.

Browse our Salesrack to see some of our algorithms in action.

Read our Press Releases and Research to discover how Propcision's reasearch lead to the introduction of new laws and regulations in the property industry.

Founders of Propcision

Propcision was started in 2015 by a collaboration between Michelle Ricci and Julien Zak. It is the latest proposition by two individuals who have a strong footing in real estate, mathematics, and software development.

Michelle Ricci


Michelle comes from a finance background and spent years heading a team of Analysts on the Credit Derivatives Trading Floor that specialised in providing solutions for proprietary trading strategies and bespoke trading requirements. She has worked for top tier investment banks such as BNP Paribas and UBS. She has extensive experience in property development as well as software development having sold rights to software in the US. She possesses degrees in Computer Science and Mathematics.

Julien Zak


Julien comes from a finance and mathematics background. Working as a quantitative developer for top-tiered banks such as BNP Paribas, Société Générale, and Santander, Julien has created and implemented analytical models for Credit Derivatives and Risk Valuation. Possessing degrees in Mathematics and Cryptology, Julien’s experience extends beyond finance into securitisation of technology across the web.

Propcision In the Press

A Selection of Articles

CNBC - 22 December 2016 - How can London’s prime property market pull itself out of its tailspin?

Financial Times - 9 December 2016 - Airbnb curbs spell trouble for landlords

CityAM - 8 December 2016 - London's housing market stagnated in November as the rest of the country recovered

CityAM - 7 December 2016 - The London luxury properties that have had their prices slashed by over 30 per cent

CityAM - 1 November 2016 - Airbnb renting gives you double the rental income of a long-term let

The National (Abu Dhabi) - 23 October 2016 - Gulf investors know London property is fashionable in every season

CityAM - 3 October 2016 - Value growth for properties in the Nine Elms development set to fall dramatically by 2020

Telegraph - 27 September 2016 - Boost for home buyers as 'portal juggling' scam which inflates prices by 10pc is banned

CityAM - 22 September 2016 - House prices under threat in Tower Hamlets due to ballooning development and Brexit

CityAM - 11 August 2016 - House prices in the City and its fringes have boomed in the last five years

The Times - 1 August 2016 - Estate agents condemn online ‘portal juggling’ to trick buyers

London Evening Standard - 27 July 2016 - Revealed: how thousands of house deals collapsed in London due to Brexit

PrimeResi - 20 July 2016 - A falling market could jumpstart online agencies with upmarket clients

CityAM - 20 July 2016 - A luxury flat in this Nine Elms development failed to sell even after its price had been slashed from its 2013 level

CNBC - 19 July 2016 - Taking stock: What’s happened to London house prices since the Brexit vote?

Financial Times - 18 July 2016 - Brexit vote triggers falls in London property asking prices

Telegraph - 18 July 2016 - Asking prices for houses fall as referendum uncertainty bites

The Times - 08 July 2016 - New Rules of the Property Game

Telegraph - 11 June 2016 - Online estate agency Purplebricks 'must diversify'

CNBC - 6 June 2016 - Bubble or boom? Here's what you really need to know about London property

The Motley Fool - 4 June 2016 - Is the property market crash finally upon us?

AOL Money UK - 4 June 2016 - Is the property market crash finally upon us? Nobody can predict accurately when the bubble will burst

Estate Agent Today - 13 May 2016 - Property Natter – the top five Proptech products

Financial Times - 22 April 2016 - Estate agents accused of ‘portal juggling’ on websites

CityAM - 22 April 2016 - Property firm exposes how Nine Elms agents and developers are delisting and relisting same homes

PrimeResi - 22 April 2016 - ‘Portal juggling’ could be distorting London’s new-build property market

Business Insider - 22 April 2016 - Property websites may be distorting the housing market with cloned listings

Yahoo Finance - 21 April 2016 - Property websites may be distorting the housing market with cloned listings

The Guardian - 21 April 2016 - £1.5m Battersea power station apartments held back from market

Money Week - 15 April 2016 - London house prices come under pressure

The Times - 15 April 2016 - Want a high-rise pad? Start asking about discounts

CityAM - 11 April 2016 - Trying to sell your house? A third of homes in some London boroughs have cut their asking prices

Telegraph - 11 April 2016 - More than 35,000 prime London homes to be built over next decade

Telegraph - 8 April 2016 - London property market cooling as asking prices are slashed

Telegraph - 27 March 2016 - Deceptively big ideas for small spaces

The Guardian - 18 March 2016 - Stamp duty weighing on luxury housing market, says Berkeley

London Loves Business - 11 March 2016 - Here's why London's homebuyers could be paying over the odds - and how to fix it

CityAM - 4 March 2016 - Battersea panic stations: Investors flee luxury scheme as up to £2m is knocked off some asking prices

The Times - 5 Feb 2016 - Go house-hunting the high-tech way

Daily Mail - 4 Dec 2015 - Swipe for a deal! The new smartphone app that claims to be the property version of dating service Tinder

The Times - 28 Nov 1015 - Alternative ways to build a pension fund

Property Industry Eye - 23 Nov 1015 - New ‘add-on’ to Rightmove gets set to show more of a home’s selling history

Financial Times - 20 Nov 2015 - Track property price changes on the web

Estate Agency Today - 18 Nov 2015 - New tool reveals marketing history and prices of Rightmove listings

Let's Get In Touch!

Want to know more or just want to phone us up for a chat?

+44(0)20 8798 0587

In the press